About

Bringing innovation and customer focus to airports and the businesses around them

SKILLS

  • Customer Research, Segmentation & Behavior Insights
  • Strategy & Business Plan Creation
  • Data Analytics & Financial Analysis
  • Insight into industry best practices in Innovation, Parking & the Passenger Experience
  • Airport Operations: Experience in & Understanding of Procurement/Finance/Marketing/Parking/Concessions.
  • Not Just Strategy – But Execution of Strategy (Scope of Work, Project Management etc.)

EXPERIENCE

  • Public and private sector
  • Growing Airport businesses, as both an employee and a consultant
  • Former Director of Business Development at San Diego Airport
  • Over 15 years in strategy consulting (Boston Consulting Group) and customer-focused brands (Disney, Dreamworks Animation, Paramount)

SAMPLE PROJECTS

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PARKING STRATEGY — SAN DIEGO AIRPORT

Comprehensive study and recommendation of new parking products & services, including business & financial plan. The implementation resulted in material incremental parking revenue for SAN.

Project involved the following to guide final recommendation:

      • Identifying customer segments & behaviors (based heavily on passenger research)
      • Overview of industry best practices, including insight from 20 top performing airports, as well as mapping the competitive landscape
      • Analysis of SAN parking data, pricing & financials

 

INNOVATION LAB— SAN DIEGO AIRPORT

Creation of internal process & formation of strategy for North America’s first Airport Innovation Lab. Included internal and external/community presentations for support of lab vision. Integral role in lab’s execution including RFP for program team and the first class of businesses.

 

COMPREHENSIVE PARKING STUDY — BOSTON LOGAN INTERNATIONAL AIRPORT – MASSPORT

Review of data, execution of consumer research, review of comp airports, resulting in parking strategy recommendation of various parking initiatives including a parking reservation system. Presented to Massport board and ultimately approved. Supporting parking reservation RFP which is currently in process.

 

PASSENGER RESEARCH STUDIES — SAN DIEGO AIRPORT

Identified, sourced  & provided Executive Summary for multiple research studies  aimed at  understanding  our various passenger segments – leisure, business, and family travelers – from what drives their decisions & behavior at the airport to what new products & services would interest them.

New concession order & delivery project is one highlight coming out of the research.

 

INNOVATION IN HOME MEDIA – PARAMOUNT PICTURES

Successfully grew the $300M International home media business (Blu Ray, Digital) year-over-year despite headwinds in consumer purchasing. Used extensive market research, and identification of new Innovative products and marketing strategies to appeal to evolving consumer & retail customers.

RESEARCH PARTNER

Phoenix Marketing (Scott Ludwigsen) : leader in airport passenger research. Partner in SAN parking customer research and overall ‘new product identification’ studies listed above.

EDUCATION

Princeton University, degree in Economics, Magna cum Laude — 1996